Yog vim li cas tus naj npawb ntawm cov ntawv tsav tsheb poob qis hauv Asmeskas

Peb nyob qhov twg thiab peb tsiv mus li cas yog hloov pauv, thiab ntau txhiab xyoo yog coj txoj hauv kev. Millennials hnub nyoog 18 txog 34 (tseem hu ua Generation Y) tam sim no ntau dua Baby Boomer tiam. Muaj 80 lab txhiab xyoo hauv Asmeskas ib leeg, thiab lawv lub zog nyiaj txiag tau hloov pauv yuav luag txhua yam ntawm peb lub neej, suav nrog kev thauj mus los.

Tsis zoo li cov tiam dhau los, ntau txhiab xyoo tau tsiv tawm ntawm kev yuav cov tsev dawb-palisade hauv lub tebchaws uas nyiam cov tsev nyob hauv cov nroog uas nyob ze. Gen Yers nyiam nyob hauv lossis ze lub nroog loj vim tias tej yam lawv xav tau thiab xav tau nyob ze. Cov neeg npaj hauv nroog thoob plaws Tebchaws Meskas tau lees paub qhov qauv no xyoo dhau los thiab tsim cov vaj tsev pheej yig, tsev noj mov thiab chaw muag khoom kom nyiam ntau txhiab xyoo.

Tab sis piav qhia txog kev hloov pauv hauv cov ntsiab lus ntawm cov lus teb yooj yim xws li vaj tse pheej yig, khw noj mov, thiab kev sib ze rau kev lom zem tsuas yog ib feem ntawm cov lus teb. Kev ua neej nyob hauv nroog tau dhau los ua ib txoj hauv kev, thiab txoj kev ua neej no yog nyob rau hauv ntau txoj hauv kev hauv paus hauv paus ntawm kev lag luam.

crushing nuj nqis

Millennials muaj trillion-phaus gorilla ntawm lawv nraub qaum. Tus gorilla hu ua tub kawm ntawv cov nuj nqis. Raws li Consumer Financial Protection Bureau, millennials nyob rau hauv qhov sib txuas vim yog $ 1.2 trillion hauv cov tub ntxhais kawm qiv cov nuj nqis, $ 1 trillion ntawm cov uas yog los ntawm tsoomfwv. Qhov seem $ 200 nphom yog cov nuj nqis ntiag tug, uas suav nrog cov paj laum uas qee zaum tshaj 18 feem pua. Niaj hnub no, cov tub ntxhais kawm tawm hauv tsev kawm ntawv nrog cov nuj nqis ob zaug siab dua li lawv nyob rau xyoo 1980s.

Nrog rau cov nuj nqis zoo li no, ntau txhiab xyoo ua haujlwm ceev faj-lawv nyob ze rau cov nroog loj uas muaj kev nkag tau zoo rau pej xeem kev thauj mus los, kev ua haujlwm, thiab chaw sib tham. Yooj yim hais, lawv tsis xav tau lub tsheb.

Millennials tab tom tsiv mus rau lub nroog nyob ze xws li Hoboken, New Jersey. Hoboken nyob thoob plaws Hudson River los ntawm Greenwich Village hauv Manhattan. Dab tsi nyiam ntau txhiab xyoo rau Hoboken yog qhov nqi xauj tsev ntawm no pheej yig dua piv rau Manhattan. Nws muaj cov khw noj mov trendy, khw, thiab kev ua yeeb yam zoo nkauj thiab suab paj nruag.

Txawm li cas los xij, daim ntawv teev npe no tsis suav nrog chaw nres tsheb. Yog tias koj nyob hauv lossis mus ntsib Hoboken, npaj taug kev, caij tsheb kauj vab, siv lub tsheb ciav hlau, lossis siv cov kev pabcuam tsheb tavxij xws li Uber mus ncig vim tias tshwj tsis yog koj muaj hmoo tiag tiag koj yuav tsis pom qhov chaw nres tsheb.

Hmoov zoo, cov neeg nyob hauv Hoboken tsis xav tau kev txhawb nqa ntau los nrhiav lwm hom kev thauj mus los. Ze li ntawm 60 feem pua ​​​​ntawm nws cov neeg nyob hauv twb tau siv kev thauj mus los rau pej xeem, tus nqi siab tshaj plaws ntawm txhua lub nroog hauv lub tebchaws. Lub subway khiav ntawm Hoboken mus rau Pennsylvania Chaw Nres Tsheb thiab Manhattan's Battery Park, ua rau New York City nkag tau yooj yim, thaum lub teeb tsheb ciav hlau taug kev nce thiab nqis ntawm New Jersey coastline.

Hoboken tsis yog tib lub nroog uas nyiam ntau txhiab xyoo. San Francisco China Pas Dej yog nyob ib sab ntawm AT&T Park, qhov chaw San Francisco Giants ua si baseball. Lub cheeb tsam ib zaug tau dotted nrog cov tsev khaws khoom pov tseg thiab cov chaw nres tsheb tsis zoo.

Tam sim no, pua pua ntawm cov tsev tshiab thiab cov tsev nyob tau ncav cuag ib mais thiab ib nrab ntawm lub chaw ntau pob. Cov khw noj mov tshiab, cafes thiab cov khw muag khoom muag tau tsiv mus rau hauv cheeb tsam, hloov nws mus rau hauv ib qho kev zam. Cov neeg nyob hauv Tuam Tshoj Basin yog taug kev 15 feeb los ntawm Union Square, lub plawv ntawm San Francisco.

Thiab dab tsi yog ploj lawm hauv Tuam Tshoj Basin? Chaw nres tsheb. Yuav kom mus txog qhov ntawd, nws yog qhov zoo tshaj los caij tsheb ciav hlau lossis caij nkoj vim qhov chaw nres tsheb nyuaj nrhiav.

Thaum cov zej zog hauv nroog sib txuas cov vaj tsev pheej yig, kev thauj mus los rau pej xeem zoo, thiab nyob ze rau txhua qhov chaw uas lub nroog loj yuav tsum muaj, leej twg xav tau tsheb lossis daim ntawv tso cai?

Tsawg daim ntawv tso cai tawm

Kev tshawb fawb los ntawm University of Michigan Transportation Research Institute pom tias tsuas yog 76.7% ntawm cov tub ntxhais hluas hnub nyoog 20 txog 24 tam sim no muaj daim ntawv tsav tsheb, piv nrog 91.8% xyoo 1983.

Tej zaum qhov tseem ceeb tshaj, tsuas yog ib lub hlis twg ntawm cov menyuam yaus hnub nyoog 2014 xyoo tau tsim nyog hauv xyoo 16, piv nrog ze li 50 feem pua ​​​​hauv xyoo 1983. Muaj ib zaug, tau daim ntawv tsav tsheb yog ib kauj ruam tseem ceeb ntawm txoj kev mus rau cov neeg laus. Tsis yog li ntawd ntxiv lawm.

Kom tau txais ib puag ncig qhov teeb meem, Gen Yers tab tom ua qhov lawv ua tau zoo tshaj plaws, tig mus rau thev naus laus zis los nrhiav cov lus teb. Thaum lawv xav tau mus ua haujlwm lossis xav ntsib nrog phooj ywg, lawv qhib lub app kom pom tias lub subway khiav raws sijhawm, qhia txog txoj kev taug kev luv tshaj plaws, nrhiav qhov chaw tsheb kauj vab ze tshaj plaws, lossis npaj caij nrog Lyft, lwm qhov ntawm - phau ntawv caij.

Nrog ntau txoj kev xaiv, muaj lub tsheb, them nyiaj pov hwm, thiab xauj chaw nres tsheb tsis pib. Millennial tsev neeg pob nyiaj siv twb depleted.

Cov tuam txhab tau yoog raws li cov qauv tshiab. Hauv San Francisco, cov tuam txhab xws li Google ua cov tsheb thauj mus los ntawm cov chaw thoob plaws lub bay mus rau lub tuam txhab lub tsev hauv paus hauv Mountain View, hauv plawv Silicon Valley.

Millennials tsis tsuas yog saib cov tsheb thauj mus los ua lwm txoj hauv kev tsav tsheb, tab sis kuj tseem ntxiv ob peb teev ntxiv ntawm kev tsim khoom rau lawv hnub thaum lwm tus neeg tsav tsheb.

Lwm lub tuam txhab, xws li Salesforce.com thiab Linked In, tau qhib chaw ua haujlwm loj hauv plawv nroog San Francisco kom yooj yim rau cov neeg ua haujlwm tau mus ua haujlwm thiab nqa cov thev naus laus zis rov qab rau hauv nroog.

Rov xav txog txoj kev peb cuam tshuam hauv zej zog

Ib yam li thev naus laus zis tau tig kev lag luam tsheb tavxij rau ntawm nws lub taub hau, nws kuj tau hloov lub ntsiab lus ntawm kev sib txuas lus. Raws li tsab ntawv ceeb toom los ntawm kev lag luam tuam txhab Crowdtap, ntau txhiab xyoo siv sijhawm ze li 18 teev hauv ib hnub saib xov xwm. Lawv siv kev tshaj xov xwm los "txuas" nrog cov neeg muaj kev nyiam sib xws, sib tham tswv yim, muab tswv yim, tham txog lawv lub neej, thiab npaj kev sib tham.

Piv txwv li, thaum millennials txiav txim siab los ua ke, lawv sib sau ua ke kom paub seb pawg neeg xav ua dab tsi. Yog tias lawv xav sim lub tsev noj mov tshiab, ib tus neeg yuav mus online los tshawb xyuas cov kev xaiv thiab nyeem cov kev tshuaj xyuas. Thiab kom tau mus rau lub tsev noj mov, lawv yuav siv kev thauj pej xeem lossis kev pabcuam tsheb tavxij. Vim li cas? Vim tias nws yooj yim dua, tsis tas yuav tshawb nrhiav lossis them nyiaj rau qhov chaw nres tsheb, thiab koj tuaj yeem muaj lub sijhawm zoo (xws li tsis muaj tus tsav tsheb tsim nyog).

Kev sib txuas lus ntawm pab pawg yog lub sijhawm tiag tiag, kev txiav txim siab tuaj yeem ua tau sai, bookings tuaj yeem ua online thiab kev xaiv mus ncig tuaj yeem tshawb nrog ob peb clicks.

Millennials kuj siv thev naus laus zis thaum lawv xav nyob hauv tsev thiab kev sib raug zoo. Nyob rau hauv lub siab rau pizza tab sis dhau tub nkeeg mus tawm? Coj mus rhaub lub luag nyav thiab nws yuav nyob ntawm koj lub qhov rooj hauv 30 feeb. Koj puas xav saib movie? Tua tawm Netflix. Xav nrhiav hnub twg? Tsis muaj txoj cai uas koj yuav tsum tawm hauv tsev, tsuas yog nkag mus rau hauv Tinder thiab los so sab xis lossis sab laug.

Thaum millennials muaj lub hwj chim zoo li ntawd hauv xib teg, leej twg xav tau daim ntawv tso cai?

Kev kawm tsav tsheb

Rau cov tub ntxhais hluas xyoo txhiab, tau txais daim ntawv tso cai tsis yooj yim dua li nws tau ua. Ib tiam dhau los, kev kawm tsav tsheb yog ib feem ntawm lub tsev kawm ntawv cov ntaub ntawv kawm, qhov twg cov tsav tsheb yuav raug qhia kom tsav tsheb hauv chav kawm thiab hauv lub neej tiag tiag. Thaum lub sij hawm, tau txais daim ntawv tso cai yog ib qho yooj yim.

Cov hnub ntawd tau ploj mus ntev. Cov tub ntxhais hluas tsav tsheb tam sim no yuav tsum tau kawm tsav tsheb ntawm lawv tus kheej cov nqi thiab siv sijhawm ob peb teev ntawm txoj kev ua ntej lawv tau txais daim ntawv tso cai txwv.

Hauv California, piv txwv li, cov neeg tsav tsheb tshiab tsis raug tso cai nqa cov neeg caij tsheb hnub nyoog qis dua 20 xyoo nrog cov neeg laus, thiab cov hluas tsis tuaj yeem tsav tsheb thaum 11:5 teev sawv ntxov txog XNUMX:XNUMX teev tsaus ntuj.

Qee cov neeg Californian xyoo txhiab hais tias cov txheej txheem tsis tsim nyog rau lub sijhawm lossis nyiaj txiag.

Lub neej yav tom ntej ntawm daim ntawv tsav tsheb

Puas yuav muaj daim ntawv tso cai tsav tsheb mus ntxiv? Qhov no yog ib lo lus nug uas cov nom tswv, cov phiaj xwm hauv nroog, cov kws tshaj lij kev thauj mus los, cov kws tshuaj ntsuam nyiaj txiag thiab cov kws tshaj lij vaj tsev ntsib txhua hnub. Ntau yam paub: Nrog cov nyiaj hli nkag thiab cov nuj nqis siab, ntau txhiab xyoo tsis tsim nyog rau qiv tsheb lossis qiv tsev. Nrog rau qhov ntawd nyob rau hauv lub siab, puas yuav muaj kev tsiv teb tsaws chaw loj mus rau thaj chaw hauv nroog lossis kev poob siab mus yuav tsev? Tej zaum tsis yog nyob rau yav tom ntej.

Cov tuam txhab tsheb thiab cov tsheb thauj khoom muag 17.5 lab tsheb hauv 2015, nce ze li rau feem pua ​​​​ntawm xyoo dhau los, raws li Wall Street Journal. Kev lag luam puas yuav txhim kho ntxiv? Cov lus nug no tseem qhib, tab sis kev loj hlob tsis zoo li los ntawm ntau txhiab xyoo. Yam tsawg kawg tsis ntev. Nrog rau tus nqi ntawm cov tub ntxhais kawm cov nuj nqis uas ntau txhiab xyoo tau nqa, lawv yuav tsis muaj peev xwm tsim nyog tau txais kev qiv tsheb tsim nyog txhua lub sijhawm sai sai ... uas tuaj yeem ua rau kev lag luam qeeb.

Puas yuav muaj pes tsawg xyoo txhiab nrog daim ntawv tsav tsheb nce? Nws yog leej twg xav, tab sis raws li cov tub ntxhais kawm qiv nyiaj, cov nyiaj tau los nce, thiab cov nqi roj tseem qis, ntau txhiab xyoo yuav txiav txim siab ntxiv tsheb rau lawv cov peev nyiaj hauv tsev. Tshwj xeeb tshaj yog thaum lawv muaj tsev neeg. Tab sis tsis muaj qhov no yuav tshwm sim thaum hmo ntuj.

Yog tias millennials txiav txim siab lub neej hauv nroog yog qhov qub qub thiab tiv thaiv kev xav kom tau daim ntawv tso cai, koj tuaj yeem pom koj tus kheej hauv cov kab luv luv ntawm DMV.