Npe lub npe tsheb kim tshaj plaws
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Npe lub npe tsheb kim tshaj plaws

26.05.2022 /
Npe lub npe tsheb kim tshaj plaws

Toyota ranked thawj zaug ntawm Interbrand's 2019 Qhov Tseem Ceeb Tshaj Plaws Ntiaj Teb Cov npe, qeb thib xya.

Raws li Interbrand's Sab saum toj 100 Ntiaj Teb Hom 2019 qeb duas, Toyota topped cov npe ntawm cov tsheb tseem ceeb tshaj plaws ib zaug ntxiv.

Qeb thib xya tag nrho, Toyota tus nqi tau nce 56.2% xyoo-rau-xyoo rau $ 234.2 nphom, ua tau zoo tshaj cov tuam txhab Apple ($ 9 billion, +167.7%) thiab Google ($ 8 billion, +125.3%). Amazon ($24B, +108.8%), Microsoft ($17B, +63.4%), Coca-Cola ($4B, -61.1%) thiab Samsung ($2B, +XNUMX%).

Txawm li cas los xij, nyob rau hauv yim qhov chaw - thiab lub npe nto moo tshaj plaws - yog Mercedes-Benz, uas tseem dhia 50.8% mus rau $ 45.4 billion, tso lub npe nrov German ua ntej McDonalds ($ 4 billion, +44.4%) thiab Disney ($ 11 billion). + XNUMX%).

Toyota thiab Mercedes-Benz tsuas yog ob lub npe tsheb ua rau sab saum toj kaum, tab sis BMW poob rov qab mus rau qhov chaw thib 10, nce ib feem pua ​​​​rau $ 11 billion.

Tom ntej no lub npe tseem ceeb tshaj plaws yog Honda, qeb thib 21, nce 24% rau $ 39.9 billion, nrog cov tuam txhab xws li Facebook ($ 32.4 billion), Nike ($ 32.2 billion), Louis Vuitton ($ 25.6 billion) thiab GE (XNUMX billion dollars). Brand thiab BMW.

Tom qab Honda, Ford thiab Hyundai nyob qib 35 thiab 36, raws li, nrog rau yav dhau los nce 14.3% rau $ 14.2B thiab tom kawg nce XNUMX% rau $ XNUMXB.

Volkswagen yog nyob rau hauv 40 qhov chaw nrog $ 12.9bn (+6%), thaum lwm yam German hom Audi thiab Porsche yog tom ntej no nyob rau hauv tus nqi nrog $12.7bn (+4%) thiab $11.7bn (+9%) ib feem thiab tuav 42nd thiab 50th qhov chaw. .

Nissan, nyob qib 52nd, yog ib qho ntawm peb lub npe tsheb poob rau xyoo no, poob rau feem pua ​​​​ntawm $ 11.5 billion, lwm tus yog Kia (78th ($ 6.4 billion, -7%) thiab 85th qhov chaw) Land Rover ($ 5.9 billion. ). , -6%).

Txawm li cas los xij, ntawm Nissan thiab Kia nyob rau hauv 77th qhov chaw yog Ferrari, uas dhia 12% mus rau $ 6.5 billion, thaum Mini ($ 5.5 billion, +5%) tau sib npaug ntawm cov tsheb hom nyob rau saum 100 ntawm 90-m qhov chaw.

Txhawm rau kwv yees tus nqi, Interbrand tsis tsuas yog saib ntawm lub tuam txhab kev ua haujlwm tsis ntev los no thiab kev kwv yees nyiaj txiag, tab sis kuj tseem yog lub luag haujlwm thiab lub zog ntawm lub lag luam.

Ib tug xov tooj ntawm cov hauv paus ntsiab lus tseem raug coj mus rau hauv tus account, xws li kev cog lus thiab kev ua haujlwm, thiab cov khoom lag luam muaj tseeb, qhov tseeb thiab kev koom tes kuj raug txiav txim siab hauv qhov kawg tshwm sim.

Ntxiv ib saib