Tsheb hom nyiam los ntawm Hispanics hauv Asmeskas
Raws li Latino Cov Thawj Coj Magazine, qee lub tsheb feem ntau siv los ntawm Hispanics hauv Teb Chaws Asmeskas yog tsim los ntawm Japanese hom xws li Toyota thiab Honda, thiab qhov no yuav yog vim qhov zoo ntawm lawv cov tsheb lineup thiab cov nqi pheej yig.
, muaj qee cov neeg siv khoom yuav cov qauv uas tseem tuaj yeem pom, thiab US Hispanic shopper tsis muaj qhov zam. Raws li Latino Cov Thawj Coj, Cov pej xeem Hispanic nyiam cov hom Japanese (tshwj xeeb yog Toyota thiab Honda) siab dua lwm tus, thiab Cov Ntaub Ntawv Tsheb Tseeb tau lees paub tias qhov sib txawv no tau txuas ntxiv mus rau 10 xyoo dhau los. Tom ntej no, peb yuav tham me ntsis ntxiv txog cov tsheb nyiam los ntawm cov pej xeem Hispanic hauv lub tebchaws no:
Cov npe dab tsi feem ntau siv los ntawm cov neeg siv khoom Hispanic?
Ntxiv rau cov tsheb Japanese tau hais los saum toj no (tau txais qhov khoom plig Diversity Volume nyob rau hauv National Society of Minority Automotive Industry Leadership qeb), lwm qhov ntawm cov muag khoom tshaj plaws Hispanic tsheb hauv Khoom kim heev qeb - Lexus IS qauv, Saib xyuas, Honda Accord yog qhov feem ntau nrhiav tom qab ntawm Hispanics Millennials. Raws li cov ntaub ntawv los ntawm.
Ntawm qhov tod tes, ua raws li lub teb chaws sib txawv, ntawm cov neeg tuaj saib studio nyiam yog muab rau lub tsheb thauj khoom.
yav dhau los txheeb cais
Ib txoj kev tshawb fawb xyoo 2010 los ntawm True Cars lub vev xaib pom tias qee qhov Feem ntau ntawm cov tsheb siv los ntawm Hispanics hauv Asmeskas yog Toyota (19.5%), Honda (13.7%) thiab Nissan (11.9%).; thaum lub teb chaws hom xws li Chevrolet tau txais tsuas yog 9.4% thiab Ford 9.3% ntawm kev yuav khoom ntawm peb cov neeg tuaj saib.
kuj Sab saum toj 10 Japanese ua qauv yuav los ntawm Hispanics: Toyota Corolla, Honda Civic, Honda Accord, Toyota Camry thiab Ford F Series.. Ntxiv rau qhov no, cov hom lag luam uas muaj kev loj hlob siab tshaj plaws ntawm Hispanics hauv 2009 thiab 2010 yog Buick, Hyundai, Cadillac, Kia thiab GMC.
Tsis tas li, Xyoo 2010, Hispanics hnub nyoog 18 txog 34 xyoo (piv rau lwm cov neeg tuaj saib) nyiam Mitsubishi tsheb tshaj Nissan, Toyota, Suzuki thiab Honda.. Thaum kawg, lub tsheb nrov tshaj plaws ntawm tib cov neeg tuaj saib, tab sis piv rau lwm pawg hnub nyoog, yog Nissan Sentra, tsis yog Toyota Yaris, Nissan Versa, Scion tC, thiab Toyota Corolla.
Nws yog ib qho tseem ceeb heev rau peb kom paub meej tias txhua tus neeg siv khoom muaj qhov sib txawv ntawm kev xaiv lub tsheb thiab cov ntaub ntawv saum toj no qhia txog tsuas yog ib feem me me ntawm cov neeg kawm, uas muaj ntau haiv neeg hauv txhua qhov kev nkag siab ntawm lo lus, yog li cov ntawv no yuav tsum tsis txhob ua. coj raws li ib tug generalization, tab sis raws li qhov taw qhia ntawm kev yuav cov qauv hauv cov neeg tuaj nqa nqaim hauv lub sijhawm dhau los.
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Koj kuj tseem yuav txaus siab rau:
