Ford Maverick muag zoo dua Hyundai Santa Cruz thaum Lub Kaum Hli
Txheem
Tsawg tshaj li ib hlis tom qab kev tshaj tawm ntawm Ford Maverick tshiab, tus neeg nqa khoom tau raug ntaus. Thaum Lub Kaum Hli, Maverick tau muag ntau dua ob zaug ntau npaum li Hyundai Santa Cruz hauv txhua xyoo 2021.
Lub kaum hli ntuj cov nuj nqis muag tau tawm thiab nws zoo li 2022 Ford Maverick tau tua tag nrho cov tsheb thauj khoom lag luam. Cov neeg yuav tsheb tshiab tau ntev ditched lawv lub tsheb rau crossovers hauv lub npe siv hluav taws xob. Tam sim no Ford tab tom ntsib tib qhov kev sib tw-rau-tsheb thauj mus los raws li cov neeg yuav khoom, tshwj xeeb tshaj yog cov tub ntxhais hluas, tab tom yuav nws cov unibody khaws ntawm qhov nrawm.
Hyundai Santa Cruz vs. Ford Maverick
Ib qho piv txwv zoo rau qhov zoo npaum li cas Maverick muag yog . Hyundai tsis tsuas yog tsim lub tsheb thauj khoom zoo sib xws, tab sis nws tau ua li ntawd los ntawm kev tsom mus rau tib neeg cov neeg yuav khoom.
Txog tam sim no, Hyundai tau muag 4,841 Santa Cruz units hauv 2021, ntawm 1,848 tau muag thaum Lub Kaum Hli, uas yog lub hli muag zoo tshaj plaws. Ford thawj lub hlis tag nrho rau Maverick yog thaum Lub Kaum Hli, thaum nws muag ntau dua ob zaug ntau li Hyundai, nrog rau tag nrho 4,140 units. Nyob rau hauv tag nrho, Ford muag 4,646 Mavericks es tsis txhob ntawm 4,841 Hyundai Santa Cruzes.
Hyundai Santa Cruz hu ua ceev tshaj plaws muag tsheb
Hyundai ntaus cov xov xwm hauv lub Yim Hli nrog lub sijhawm ua haujlwm ntawm yim hnub. Ford hais tias Maverick tau kov yeej qhov no, raws li qhov nruab nrab Maverick zoo nkaus li siv sijhawm tsawg dua tsib hnub rau hauv pem teb tus tswv lag luam.
Yog li vim li cas Maverick yog ib yam khoom nrov? Ford hais tias nws yog vim nws tsis xav tau kev sib haum xeeb. Lub automaker piav qhia cov neeg siv khoom uas yuav Maverick li yav dhau los "tsis muaj kev pabcuam" thiab ntseeg tias lawv tau raug yuam kom muaj kev cuam tshuam ntawm lub tsheb siv hluav taws xob yav dhau los vim tias tsis muaj dab tsi hauv khw tau ntsib lawv cov kev xav tau, txawm tias nws siv hluav taws xob, nqi lossis tsheb hneev taw. . . Feem ntau yog ditching neeg nrog caij tsheb lossis me me crossovers thiab SUVs nyob rau hauv kev pom zoo ntawm compact pickups.
Ntau thiab ntau cov tub ntxhais hluas tab tom yuav Ford Maverick tshiab
Qhov tseeb, Ford hais tias nws cov neeg siv khoom Maverick txawv heev ntawm cov neeg uas feem ntau taug kev hauv Ford showroom. Ntau tus tswv Maverick tshiab tab tom yuav tsheb thauj khoom thawj zaug thiab tsis tau xav txog kev yuav lub tsheb ua ntej, thiab ntau tus hluas. Nws tau hais tias ntau dua 25% ntawm lawv yog cov hnub nyoog ntawm 18 thiab 35.
Ford hais tias cov pej xeem no hais txog yuav ua li cas underserved lub nkag-theem tsheb lag luam nyob rau hauv lub dhau los, raws li cov hnub nyoog pawg no tsuas yog 12% ntawm cov neeg yuav tsheb tshiab tag nrho, thiab Maverick muag ob zaug ntau npaum li qhov nruab nrab.
Hybrid thiab cav variant nrog ntau lub zog
Nws zoo li lub khw muag khoom compact tsheb yog nyuam qhuav pib. Cov neeg yuav khoom nyiam heev rau lub tsheb me me nrog qhov chaw thauj khoom loj thiab kev xav tsim ob sab hauv thiab sab nraud. Txhawm rau sab saum toj tag nrho, 42 mpg hybrid cav yog ib qho tseem ceeb perk rau ntau tus neeg siv roj-paub thiab hluav taws xob-conscious buyers, tab sis cov neeg nrhiav rau ntau lub zog los yog tag nrho-log tsav kuj muaj Ford's 2.0-liter EcoBoost ntawm tes. rau me ntsis nyiaj ntxiv. Nrog kev muag khoom loj thiab zoo li tsis muaj qhov kawg tom qab muag kev txhawb nqa, Maverick zoo li tus tuner tus npau suav tuaj tseeb.
Maverick muaj hnub zoo dua tom ntej
Txawm li cas los xij, Ford ntseeg tias kev muag khoom Maverick tseem tau txais lub zog. Lub kaum hli ntuj tsuas yog nws thawj lub hlis tag nrho thiab Maverick tau ze li ntawm nws cov neeg sib tw ze tshaj plaws thiab ua ob npaug rau nws qhov kev sib tw zoo tshaj plaws. Cia peb cia siab tias lwm tus OEMs tau txais kev ceeb toom ntawm lub lag luam nrov no thiab saib seb nws txhais li cas los qhia cov tsheb me me hauv lawv chav ua yeeb yam.
**********
:
