Fais maus taus: Harley-Davidson officially launched nws cov tshiab LiveWire branding
Dubbed thawj Harley-Davidson hluav taws xob maus taus, LiveWire tam sim no yog ib lub npe cais los ntawm kev tsim cov chaw tsim khoom cov qauv yav tom ntej.
Hauv kev lag luam hluav taws xob, Harley-Davidson tseem hloov pauv. Tom qab lub community launch ntawm Serial 1, lub hom tshwj xeeb ntawm nws cov hluav taws xob tsheb tuam kab xyoo tas los, cov chaw tsim tshuaj paus tau formalized tsim ib tug cais faib rau nws cov hluav taws xob tsheb kauj vab. Nws yuav raug hu ua LiveWire, uas tau tshaj tawm lub Ob Hlis dhau los thaum lub sijhawm nthuav tawm ntawm Hardrive txoj kev npaj tswv yim. Ib qho kev siv rau thawj lub maus taus hluav taws xob tsim los ntawm hom no.
Harley-Davidson yuav nthuav tawm nws lub npe tshiab sub-brand LiveWire thaum Lub Xya Hli 8 thiab nthuav dav nws cov phiaj xwm rau lub hlis thiab xyoo tom ntej. ” Los ntawm kev tshaj tawm LiveWire ua lub npe tsheb hluav taws xob tag nrho, peb tab tom txeeb lub sijhawm los coj thiab txheeb xyuas lub khw muag khoom hluav taws xob. " Qhov no tau hais los ntawm CEO ntawm American hom Jochen Seitz.
Hauv kev xyaum, LiveWire hom tshiab yuav ua haujlwm raws li lub koom haum ywj pheej. Nrog rau qhov yooj yim ntawm kev pib, nws yuav tsim ib txoj kab ntawm cov khoom tshwj xeeb, vam khom kev paub ntawm cov tuam txhab niam txiv hauv qee qhov chaw, tshwj xeeb hauv kev lag luam.
Hais txog kev faib tawm, LiveWire cog lus rau kev sib xyaw ua ke. Thaum cov tswv lag luam hauv Harley-Davidson network yuav muaj sijhawm los sawv cev rau lub hom phiaj, qhov kev faib tshiab kuj tseem npaj los tsim cov chav ua yeeb yam tshwj xeeb. Kev muag khoom digital tseem yuav ua lub luag haujlwm tseem ceeb hauv kev muag online.
Npog hloov
Qhov tseeb tias Harley-Davidson raug tso tseg los tsim lub hom hluav taws xob tshiab no yog lub tswv yim hloov pauv rau cov chaw tsim khoom. Qhov kev coj noj coj ua tshiab no, uas tau tsav los ntawm lub tuam txhab tus thawj coj tshiab, lub hom phiaj tseem ceeb tshaj plaws rau plua plav tawm ntawm lub lag luam uas tsis muaj kev ntseeg tau suav tias yog ib txwm muaj rau cov tiam tshiab. Yog li, LiveWire cov chaw muag khoom, uas yog riam phom tiag tiag ntawm kev kov yeej, yuav mob siab rau nyiam cov neeg siv khoom tshiab.
