Buick reinvents nws tus kheej nrog lub logo tshiab thiab tshaj tawm qhov kev tso tawm ntawm Electra EV hauv 2024.
Txheem
Buick tab tom qhia lub logo tshiab uas zoo li muaj zog thiab muaj kuab heev, thaum lees paub tias Electra lub tsheb fais fab yuav tuaj txog hauv North America hauv 2024. Lub hom phiaj tseem ceeb tshaj tawm cov hluav taws xob tag nrho los ntawm qhov kawg ntawm kaum xyoo no.
Buick tau teeb tsa los ntawm kev hloov pauv hom khoom lag luam uas yuav ua kom muaj hluav taws xob tag nrho hauv North America, coj los ntawm cov paib tshiab thiab cov neeg koom tes. Hauv kev txhawb nqa ntawm General Motors lub zeem muag rau tag nrho cov hluav taws xob, xoom-emissions yav tom ntej, Buick yuav nthuav tawm nws thawj lub tsheb hluav taws xob hauv North American lag luam hauv 2024.
Electra: ib tug tshiab series ntawm hluav taws xob tsheb los ntawm Buick
Buick lub tsheb hluav taws xob yav tom ntej yuav nqa lub npe Electra, kev tshoov siab los ntawm hom keeb kwm.
Duncan Aldred, tus lwm thawj coj thoob ntiaj teb ntawm Buick thiab GMC tau hais tias "Lub npe Buick tau cog lus rau lub neej yav tom ntej tag nrho ntawm hluav taws xob los ntawm qhov kawg ntawm kaum xyoo no," "Lub logo Buick tshiab, kev siv Electra series ntawm cov npe, thiab cov qauv tshiab rau peb cov khoom lag luam yav tom ntej yuav hloov pauv lub npe."
Lub logo tshiab yuav siv rau ntawm lub tsheb txij xyoo tom ntej.
Cov paib tshiab, uas yog thawj qhov kev hloov pauv loj tshaj plaws txij li xyoo 1990, yuav nthuav tawm ntawm lub cev nyob rau pem hauv ntej ntawm Buick cov khoom pib xyoo tom ntej. Cov paib tshiab tsis yog lub logo ncig, tab sis muaj qhov zoo nkauj kab rov tav tsim raws li Buick lub cim peb npaug daim thaiv. Raws li lub tuam txhab tus tsim David Dunbar Buick tus poj koob yawm txwv heraldry, lub redesigned triple shield pillars suav nrog cov kua dej uas yuav pom nyob rau hauv lub tsim ntawm lub tsheb yav tom ntej.
Elegant thiab pem hauv ntej saib
Sharon Gauci, CEO ntawm Global Buick thiab GMC Design tau hais tias "Peb cov khoom lag luam yav tom ntej yuav siv cov lus tsim qauv tshiab uas hais txog qhov muaj kuab heev, kev xav rau pem hauv ntej thiab lub zog zoo," said Sharon Gauci, CEO ntawm Global Buick thiab GMC Design. "Peb cov sab nrauv yuav suav nrog cov kev txav mus los sib txawv nrog kev nruj kom nthuav tawm kev txav mus los. Sab hauv yuav muab cov qauv tsim niaj hnub no, thev naus laus zis tshiab thiab kev saib xyuas kom nthuav dav kom ua rau muaj kev sov siab thiab muaj txiaj ntsig zoo dua. "
Lub Buick Wildcat EV Concept qhia txog lub ntiaj teb hom hom lus tsim qauv tshiab uas yuav pom tseeb hauv cov tsheb tsim khoom yav tom ntej. Buick cov paib tshiab thiab styling yuav nthuav tawm ntawm cov tsheb tsim khoom pib xyoo tom ntej.
Tshiab font thiab xim palette
Ntxiv nrog rau cov ntawv cim tshiab, qhov hloov tshiab Buick branding tseem yuav suav nrog cov ntawv sau tshiab, hloov kho xim palette thiab kev lag luam tshiab. Buick yuav hloov kho nws lub cev thiab digital specs nyob rau 12-16 lub hlis tom ntej.
Tag nrho thiab txheem kev sib txuas
Lub hom kev hloov pauv tseem yuav suav nrog kev sib txuas ntau yam tsis muaj teeb meem, vim tias cov tsheb tshiab hauv Teb Chaws Asmeskas muag Buick yuav suav nrog kev tso npe rau OnStar peb xyoos thiab Kev Pabcuam Sib Txuas Kev Pabcuam. Cov kev pabcuam xws li fob tseem ceeb, Wi-Fi cov ntaub ntawv thiab OnStar kev pabcuam kev nyab xeeb yuav los ua cov khoom siv hauv lub tsheb thiab yuav suav nrog hauv MSRP pib lub hlis no.
Raws li Buick saib mus rau yav tom ntej, nws cov khoom tseem ua tau zoo hauv Asmeskas thiab thoob ntiaj teb. Xyoo tas los yog lub xyoo muag zoo tshaj plaws rau Buick lineup tam sim no, nrog rau US cov khw muag khoom muag nce 7.6%. Cov ntaub ntawv no pab coj tus naj npawb tseem ceeb ntawm cov neeg siv khoom tshiab rau lub hom, nrog ze li 73% ntawm kev muag khoom los ntawm cov neeg siv khoom uas tsis paub txog Buick.
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